- to pass equity from their passionate audiences to our clients.
influencer targeting & measuring
It is imperative to select the influencers whose vison aligns with your brand’s. The Mark Ettinger team targets online personalities with a great following on multiple platforms to ensure the achievement of our clients’ goals and then take it a step forward.
In order to target the right influencers, we go through an extensive research and evaluation process. We primarily take into consideration A-list influencers, but we do not neglect macro or micro influencers as they have proven to be very effective.
We pay close attention to KPIs such as the engagement rate, impressions and mentions across all platforms that we use for our influencer campaigns. The earned media value is of high importance as it increases brand awareness and drives sales alike.